Direct email marketing is often considered outdated what with the advent of social media. In reality, it is still a valid tool. In some sectors, as is the case in B2B, it continues to be one of the most profitable tools of investment. Be it companies or individuals, what matters is the use of profiled email lists: the secret of effective email marketing lies in the target audience. You can create very attractive emails by incorporating the most persuasive themes in the world, but, if you get the target audience wrong every message will most likely be ineffective. Unlike other approaches, email marketing must be targeted, otherwise it risks being considered as intrusive and less tolerable than social advertising, which also allows for precise targeting of the public.
The initial stages of the purchasing funnel
SNDS has considerable experience when it comes to DEM campaigns: we know what it takes to choose and recommend the right list and the most suitable type of message. Whether it involves B2C or B2B lists, every email is the beginning of a purchasing funnel or a subscription. The myth of direct purchase has long since faded away: sending effective dem means giving an incentive from which a trustful path can be initiated that takes the prospect by the hand so as to teach the value of the product. This is why, in cases where dem is sent via external databases, it is appropriate to use the client's actual email address in order to gain consent for the sending of subsequent emails.
Databases and strategies for dem campaigns
Direct email marketing is a much more complex matter than simply buying a database of addresses and sending a targeted message: a strategy of progressive persuasion underpins everything, as well as information on the integrity of the product or service being offered.
SNDS houses professionals specialised in preliminary strategic analyses of the purchasing funnel as well as reporting tools that allow you to accurately assess the success of the investment. If you believe that sending profiled dem is an opportunity not to be missed, do not hesitate to contact us for a preliminary consultation and a first-hand observation of all the tools we have available to make your web marketing endeavours work optimally.
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