An innovative promotional strategy, perfect for e-commerce
Remarketing strategies are an innovative and modern web marketing opportunity, which guarantee very interesting results as far as online promotion and, most of all, business growth are concerned. It is a kind of advertising particularly suited for e-commerce websites, because customers only seldom conclude the purchase on their first visit on the website.
Basis of remarketing
Remarketing is based on the idea that if a website is advertised to a user that has already visited it, the likelihood that they visit it again to conclude a purchase is very high. As you can deduce, remarketing strategies are therefore absolutely perfect for e-commerce websites and in general for all websites with commercial purposes. Moreover, it is highly unlikely that a user concludes a purchase on their first visit on the website, as demonstrated by unequivocal statistics. Therefore, targeting advertisements in such an innovative way can certainly be a very powerful tool.
How remarketing works
What is remarketing exactly? How can you steer advertisements towards users that have already visited your website? The basic concept is simple and based on cookies technology. Thanks to this approach, specific advertisements will be displayed only to this particular target of users, with big benefits in terms of communication and return on investments. Google makes this functionality available through Google Ads. Moreover, there are platforms that also make remarketing possible on Facebook.
Professional strategies for e-commerce and every kind of website
If you want such an innovative strategy to actually be profitable and guarantee impressive results at a low cost, you need a professional and extremely detailed approach, like the one our web agency in Lugano offers. Thanks to the broad experience of our staff, one of the most specialised in the Canton of Ticino, we can do high-level web marketing campaigns, assuring significant business growth even in the short run. If you want to talk with our experts, please contact us.
We're a web agency based in Lugano that offers surgically-accurate web marketing solutions. We optimise your presence on the web with high-quality websites, from simple showcase sites to complex e-commerce sites.
We take care of online advertising with Google Ads campaigns: search, display and Youtube campaigns. We manage corporate profiles on major social media outlets, such as Facebook, Instagram and LinkedIn.
We can also create any type of online contest to increase your brand visibility and we also produce high quality professional videos. Well... what more do you want from life?! :-)