Keyword selection: the heart of SEO

Decisive for the positioning in the search engine, essential in other strategies
The selection of keywords is absolutely crucial for the optimisation of a website. It consists in identifying the semantic fields that are worth working on for visibility on search engines. This preliminary step is essential for the success of an SEO strategy. Therefore, our web agency in Lugano pays particular attention to this phase. 

The choice of keywords in SEO positioning
The activity of positioning in search engines, also called SEO (Search Engine Optimisation), consists in placing a website of every kind among the first results on Google – or on another search engine – so that the website is highly competitive in terms of business and visibility. SEO optimisation works on the basis of the most interesting keywords in terms of potential conversion. 

Keywords selection for Google Ads
Selecting the right keywords is essential not only for the positioning on search engines. Indeed, it is also indispensable for other online promotion strategies, such as in the realisation of pay-per-click campaigns in Google (Google Ads). Our web agency in Lugano, in the Canton of Ticino, uses the most cutting-edge IT tools to carry out, in every case, an extremely accurate search of the keywords.

Accurate initial selection, constant monitoring
In every web marketing strategy or website optimisation, our responsibility of selecting keywords does not have an exclusively preliminary character. We carry out constant monitoring and statistic analysis not only on every selected keyword but also on other potentially interesting words, so that it is possible to verify the effectiveness of the strategy and most of all to constantly improve the choices made. Please do not hesitate to contact us for further information.

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We're a web agency based in Lugano that offers surgically-accurate web marketing solutions. We optimise your presence on the web with high-quality websites, from simple showcase sites to complex e-commerce sites.

We take care of online advertising with Google Ads campaigns: search, display and Youtube campaigns. We manage corporate profiles on major social media outlets, such as Facebook, Instagram and LinkedIn.

We can also create any type of online contest to increase your brand visibility and we also produce high quality professional videos. Well... what more do you want from life?! :-)

Where we are
Via P. Bianchi, angolo Via Frasca, 6900 Lugano (CH)
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