Instagram

Instagram: communicating through images
Instagram is the visual social network par excellence; you can upload photos, introduce filters and share your images on various platforms, including Facebook and Twitter. Browsing through various hashtags and visiting profiles of the most famous influencers you come across photos that range from culinary specialities to monuments and landscapes, as well as everyday life scenes with quotations of famous people.

A social networking platform of profound potential that is constantly evolving
After having been bought by Facebook in 2012, Instagram also allows you to advertise your own posts via Instagram Ads. The platform uses data on Facebook to create the best possible profile of the public of campaigns. Another powerful feature is the very popular Instagram Stories, which lets you create slideshows of temporary images and videos, as is the case with Snapchat, a social media platform that young people have taken a particular liking to.

A successful visual marketing strategy
Instagram makes it very easy for you to create a profile. However, acquiring followers and making the page grow is rather more complex. Putting up an effective and engaging bio, telling your own story with pictures and fitting videos, inserting clear and direct call-to-actions in the copy of the post, using hashtags correctly ... these are just some of the tricks that our web agency in Lugano knows how to implement to make your Instagram profile take off. If you want to get to know more about the full potential of this social network, or if you are looking for support in your visual marketing strategy, contact us and we will be more than happy to give you a consultation.