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An essential tool for web marketing professionals
Google Analytics is a tool that the most popular search engine has made available to us. It allows professionals in the sector to acquire and analyse a huge amount of data on a daily basis in relation to the website they are managing and monitoring. It's a tool that can be considered as a real and proper professional foundation for those working in web marketing, a bit like a workbench for a craftsman.
Accurate statistics for total monitoring
There's a vast array of different statistics that Google Analytics makes available to users on a daily basis: from simple and generic data, such as the number of daily visits and the most visited pages on a website, to more specialist markers, such as the so-called bounce rate (the percentage of navigators who, once they enter a website, leave it within a few seconds), visitor behaviour on a website, investment trends made in advertising promotions, the filling in of contact forms, pdf downloads, among other plausbible objectives.
Not just monitoring, but also constantly improving
The importance of Google Analytics is linked to two fundamental aspects: first of all this tool can verify, by means of precise and timely tracking, if the adopted strategies are actually being effective. At the same time it allows professionals to constantly fine-tune optimisations that are carried out. It goes without saying that professionalism, knowledge and experience are required to take advantage of the full potential of this Google instrument: our web agency in Lugano has experts with sound skills in statistics who are able to guarantee this type of web Analytics consultation.
Why entrust us with the Google Analytics “keys”?
For every kind of webiste, from typical business sites to portals, a blog or an internet business, the analysis and monitoring services by Google Analytics are essential to increase the client's business and visibilty in an effective and lasting way. Our agency, well-known in the whole of Canton Ticino, constantly monitors the client’s website in such a way as to make sure that the web pages are effectively responding to the prefixed goals.
We're a web agency based in Lugano that offers surgically-accurate web marketing solutions. We optimise your presence on the web with high-quality websites, from simple showcase sites to complex e-commerce sites.
We take care of online advertising with Google Ads campaigns: search, display and Youtube campaigns. We manage corporate profiles on major social media outlets, such as Facebook, Instagram and LinkedIn.
We can also create any type of online contest to increase your brand visibility and we also produce high quality professional videos. Well... what more do you want from life?! :-)
