Migration is a particular aspect of the optimisation process that is often considered secondary when restyling a site. Migration in SEO-related activities refers to the technical modality whereby the transfer of contents from a wide variety of contexts or individual pages on new URLs is taken care of.
Overlooking the right way to migrate for search engines results in significant drops in traffic in very little time. As a consequence, retrieving lost traffic becomes difficult, such are the variables that come into play.
From old pages to new ones without a fuss
A restyling process must also include activity and consultations regarding migration. Even a simple migration from http to https can disrupt a site's ranking if not done properly.
The damage caused by the careless restyling of a site is threefold. First of all, users may find themselves clicking on URLs that send them to error pages. In addition to this usability flaw, the changing of a url without a workable redirect leads to a loss of ranking: pages that were well-positioned disappear from the search engine. Thirdly, if these pages are linked to respected sites, they will bring visibility to the site: every relevant link is a sort of good vote that is beneficial to the page. The link juice transition is lost in the absence of a correct redirect.
We have a portfolio of sites for which we have carried out a migration service, having correctly redirected users, and Google, to the pages of the new version that correspond to the old contents. The migration of contents also involves the conservation and movement of database data: we are experts in this field, which is fundamental when it comes to rebuilding a site.
We have tried to explain this complex and delicate operation to you using simple language. However, if this explanation is not enough for you and you would like to receive a consultation on SEO migration, don't hesitate to contact us, we will be more than happy to help you maintain and improve the visibility of your site.
We're a web agency based in Lugano that offers surgically-accurate web marketing solutions. We optimise your presence on the web with high-quality websites, from simple showcase sites to complex e-commerce sites.
We take care of online advertising with Google Ads campaigns: search, display and Youtube campaigns. We manage corporate profiles on major social media outlets, such as Facebook, Instagram and LinkedIn.
We can also create any type of online contest to increase your brand visibility and we also produce high quality professional videos. Well... what more do you want from life?! :-)