When it comes to web marketing strategies, dem or newsletters are often sent without even evaluating how effective they will be in terms of openness. As a consequence, we are faced with great potential numbers, to then be confronted with the harsh reality of few readings and few clicks. There are numerous causes: for example, a smtp having ended up in a blacklist that sends emails to the spam box. Even getting the subject of the email wrong or using generic or unattractive language can bring down the open rate significantly. With all this in mind, we begin to realise how the value of an email starts well before design.
The main performance indicators
Newsletter and dem reports initiate measurements of impact right from the ability of the message being received, providing statistics on delivered messages and the effectiveness of the recipient's email. Once you know the email has been opened, it's important to measure its impact. Therefore, it is fundamental to trace the CTR (click through rate), or rather, the relationship between openings and clicks on different areas of a page. Only an accurate tracking of the layout can allow us to understand which templates work and which ones are ineffective.
The strategic and operational value of statistics
We have all the technical solutions at SNDS to measure the impact of email campaigns: our approach is strategic and not purely operational. We don't sell databases and mailings to unlikely lists that are difficult to source, maybe even without the legal obligation of double opt-in, which is enough to make mailings unsuitable. We create effective campaigns with reports obtained through ad hoc tools, A/B tests and analyses of what happens on landing pages, thanks to Google Analytics.
So if you aren't comfortable with sending emails without a painstakingly precise and measurable strategy, call us for a free appointment and a coffee.
We're a web agency based in Lugano that offers surgically-accurate web marketing solutions. We optimise your presence on the web with high-quality websites, from simple showcase sites to complex e-commerce sites.
We take care of online advertising with Google Ads campaigns: search, display and Youtube campaigns. We manage corporate profiles on major social media outlets, such as Facebook, Instagram and LinkedIn.
We can also create any type of online contest to increase your brand visibility and we also produce high quality professional videos. Well... what more do you want from life?! :-)