Management and sending of newsletters to secure users' loyalty

Is having a newsletter still useful or is it better to work on Facebook pages in order to secure users' loyalty as best as possible? The question is deliberately provoking. Some social media managers may tell you there is no better tool than a page, since it allows for constant dialogue with the public and measures reactions on the spur of the monent.

However, companies don't just live thanks to social media. We must be more concrete. In actual fact, newsletters are very important if studied in detail: they should not be sent by purely basing on periodic criteria. The problem, in fact, is not how frequently newsletters are sent: the real question is the nature of the content and delivery. It's true that a newsletter should not bore, but - if there are good reasons - it shouldn't be limited to canonical dates.

The problem with content

It is of fundamental importance to understand both the reasons why a user signs up and why he or she decides to unsubscribe from a newsletter. The problem is often related to content: if there is only product-based content, providing no real benefit for subscribers, then the threat of unsubscription emerges, or even open rates nearing zero. Once a plan to send content that will not be rejected is established, you need to make sure it falls into the right hands. This is why it is essential to choose the right platform: it doesn't take much to end up in spam.

Technical and content management services for newsletters

We are well-aware of the difficulties involved when it comes to managing a newsletter within a company, above all, the amount of time that should be dedicated to it. As for our clients, we take care of sending newsletters to the mailing list, not only technically, thanks to certified SMTPs, but also in terms of content, analyses and reports. We suggest the best persuasion strategies, which gradually lead members to follow the purchasing funnel without being invasive. Contact us if you would like to receive more information. If you want to take a moment longer to think about it, in the meantime follow us on social media: staying connected is always a pleasure.

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We're a web agency based in Lugano that offers surgically-accurate web marketing solutions. We optimise your presence on the web with high-quality websites, from simple showcase sites to complex e-commerce sites.

We take care of online advertising with Google Ads campaigns: search, display and Youtube campaigns. We manage corporate profiles on major social media outlets, such as Facebook, Instagram and LinkedIn.

We can also create any type of online contest to increase your brand visibility and we also produce high quality professional videos. Well... what more do you want from life?! :-)

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Via P. Bianchi, angolo Via Frasca, 6900 Lugano (CH)
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